Derek McInnes - partner

Derek is a proven and experienced business consultant, specialising in insight and evidence-based strategy.​

With over 25 years’ experience working in a wide range of blue chip and growing business, he loves solving problems and working with teams to use insight to help create, conceptualise, communicate and deploy solutions.​

Derek has a particular focus on Financial Services, Telecoms, Technology and B2B sectors, working with businesses such as American Express, Lloyds Banking Group, IG, Sony, Telstra, Westpac, and Vodafone.​

A practitioner of quantitative and qualitative research he typically works across brand strategy, brand positioning, segmentation and opportunity identification, innovation development and product optimisation.​

Derek has a BSc (Hons) from the University of Strathclyde, in Technology and Business Studies and lives in St Andrews with his wife and two children.